Comic book and graphic novel sales are falling in a dramatic fashion in 2017.Milton Griepp the CEO of ICv2, 

a pop culture trade news site said “Year to date in 2017 graphic novel sales are down about 11%, 

while comics are down 9.9%. Combined comics periodical and graphic novel sales in 2016 totaled $1.085 billion. 

Sales in the comics shop market, Griepp said, where periodical comics are still the main product, 

are down nearly 10% for the year.” 

“If current trends continue, the channels will flip power,” he said. “The book channel will be equal to comics stores 

in 2019 and pass it in 2020.” This would be the first “channel power flip,” he said, since comics shops overtook 

newsstands as the primary sales channel in the 1980s.”

Comic book retailers are feeling the pinch and at a closed door Mavel session, things went off the rails.  

The tensions began when an unnamed seller “specifically [expressed] his distaste for Iceman ‘kissing other men,’ 

and Thor ‘becoming a woman,'” Newsarama writes. “The retailer’s complaints sparked an outcry among the other 

retailers present in the room, some echoing his frustration, with multiple attendees raising their voices to speak over 

each other.”

As Marvel editor Nick Lowe attempted to calm tensions, the original retailer further complained that comic fans leave 

his store “when they see that Thor is a woman and Captain America is a black man,” and called for Marvel “creating 

new characters and not messing with the old guys. The old guys are solid.”

The consensus at the New York Comic Con is that the entire marketplace for comics is being “disrupted” and 

transformed by an influx of new readers and consumers looking for new kinds of comics content as well as 

new retail options. Comic Book stores have to juxtapose the new generation of comic readers and also 

their legacy customers.

October 8, 2017 By Michael Kozlowski